METAPHOR
WHO WE WORK WITH
We are what you need.
Understanding what matters most before anything is made. That is where every engagement begins. Drawn to brands that take themselves seriously. The ones building something with intention. Whether starting from scratch, finding your footing, or ready to go deeper into what your brand actually means. If it means a lot to you, we want to be part of it. We would love to hear about what you are building.
WHAT WE DO
Three pillars. One coordinated approach.
Brand strategy, identity design, and creative direction. Everything we do sits within one of these, and each is designed to work independently or together depending on where you are and what you need.
01
Brand Strategy & Business Consulting
For brands that need direction before anything else. We work with you to define who you are, what you stand for, who you are speaking to, and how you should move forward. Not as consultants handing over a document. As thinking partners invested in where this goes. Strategy is not a phase at Metaphor. It is the spine that holds everything else together.
02
Brand Identity Development & Brand Design
For brands that need a language the world recognises. We translate strategy into identity. Everything that makes a brand visible, consistent, and felt; logos, systems, guidelines, digital design, packaging, and more. Built to last, not to follow. We do not design for trends. We design for longevity.
03
Visual Storytelling & Production
For brands that need their truth told with intention. A brand that knows what it means needs to be able to show it. We concept, direct, and produce the visual work that makes a brand real in the world. Not surface-level content. Honest, art-directed storytelling that makes the right people stop and pay attention.
HOW WE WORK
Every Metaphor engagement takes you through the same four stages, regardless of the discipline, the scale, or the brief.
01
First, We Listen
Before anything is made, we listen to you. We study your brand, your business, and the people behind it. This step is never skipped.
02
Then, We Align
Your strategy and direction are confirmed before any creative work begins. You need to see what we see before we move forward.
03
Here, We Build
This is where the work takes shape. Design, identity, film, production. Each output is deliberate because everything that came before it was. The work is built to hold the strategy at its core, not wear it on the surface.
04
Then, We Deliver
Handing over the work is one thing. Making sure it holds is another. We stay long enough to see what we built take root in your world.
OUR WORK
Selected brand identity and strategy work.
ABOUT METAPHOR
Before Metaphor, it was just one person, a brand design hustle. Logos, social graphics, work that moved fast but rarely went deep.
Working with startups, small businesses, and personal brands over the years, a real drive took shape: solving actual branding problems, not just producing visuals, and collaborating with intentional business owners who wanted their brand built on something solid, not just designed to look good. Even as a freelancer, that intentionality was what people noticed and came back for, again and again.
Branding at its core is a metaphorical experience. A logo, a photograph, a story told for a founder or a business, none of it is deception. It is amplification, taking what is already true and shaping it into something people can feel and experience for themselves. That is what a metaphor does, and it is exactly what we do at Metaphor.
Every brand begins with a decision. Metaphor was built on ours. Now it’s time to decide yours.
Metaphor is led by Olasunkanmi Abimbola Olanihun (Oola), alongside a growing team of strategists, designers, and storytellers who share the same hunger for depth and craft.
LET’S TALK
If you are building something that deserves to be felt, we should talk.
Or reach us directly:
+234 916 862 8240 — Oola
+234 810 395 9363 — Stephanie
We respond to every message with the same care we bring to our work.
Metaphor © 2026
Brand strategy · Identity design · Art direction